Assessing the Impact of Green Practices on Consumer Perceptions in Ghanaian Restaurants: A Comprehensive Review
Jemima Evelyn Andoh Nartey *
Hospitality and Tourism Management, Accra Technical Uuiversity, Greater Accra, Ghana.
*Author to whom correspondence should be addressed.
Abstract
This comprehensive review examines the impact of green practices on consumer perceptions in Ghanaian restaurants. It aims to understand how eco-friendly initiatives influence customer satisfaction and behavior, addressing a significant gap in current academic literature. The review analyzes existing studies on green practices in the hospitality industry, focusing on consumer demand for environmentally friendly cuisine. Key findings indicate that implementing sustainable practices not only enhances consumer satisfaction but also provides a competitive advantage for restaurants. This study underscores the importance of sustainability in the food service sector, particularly within the context of Ghana.
Keywords: Green, practices, consumer, restaurants, Ghana