Advances in Research

Sanitation is not only associated with internal beauty but also with the health of the people. For every human being; potable drinking water, sanitation and healthy hygiene practices are important to assist healthy life. The well known international organizations and other sanitation-related schemes or programmes like Swachh Bharat Mission (SBM) cannot be ignored whenever sanitation and issues related to it become headlines. SBM came into reality to assure that each citizen of India should get access to basic requirements. The present study focuses on reading responses by the respondents regarding SBM in Hindi newspapers. Hisar city of Haryana state was selected purposively to study the reading responses towards SBM, in which total of hundred respondents from two wards (fifty from each) was interviewed randomly. The results indicated that all respondents agreed with the timeliness addition of information related to agriculture in the newspapers and majority of the respondents (95%) told that information related to entertainment, education and agriculture was highly relevant in the newspapers. Most of the respondents opined about the effectiveness of information published in sports section followed by agriculture and political sections. All respondents heard about the mission and 96 percent of them read news related to mission. Half of the respondents found the coverage regarding SBM somewhat adequate in the selected newspapers and felt that Dainik Bhaskar published content related to SBM could create awareness.